
My Vision for Customer Service at Clarity – Craig Smith
Stepping into my new role leading the customer service team at Clarity, I’m excited to help shape a future where our service is proactive, empowered, and consistently excellent. Customer service is more than an operational function — it’s the voice, heart, and reputation of the organisation.
As we build toward 2026, we’ll be guided by three key Clarity frameworks that support how we work, how we make decisions, and how we deliver value: PPD, REC, and PAC.










